All Posts by Tricia Lucas

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About the Author

Tricia Lucas has over 25 years of demonstrated success in recruiting, marketing communications, and social media and helps technology companies recruit more efficiently by focusing on Recruiting Efficiencies, Employer Branding, and Social Media.

Jun 24

Don’t be a Marketing Dinosaur

By Tricia Lucas | Career Tips

The marketing landscape has changed dramatically in the past 10 years and brands need to evolve their strategies to meet the demands of the emerging digital world. To accommodate market changes savvy marketers are constantly getting better at what they do as their audiences become more discerning. The result is a do-or-die marketing landscape where […]

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May 01

Why You Should Hire a Job Hopper

By Tricia Lucas | Leadership

I grit my teeth every time I hear or use the label Job Hopper. Until recently multiple job transitions meant you couldn’t hold a job, that you were undependable, unstable, or disloyal if you left on your own. After all, who would leave a perfectly good job? Hence the birth and evil branding of the […]

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Apr 27

Don’t Condemn Job Hoppers

By Tricia Lucas | Leadership

Many hiring managers still say they won’t consider an applicant if the individual has moved around too much during their career. Recruitment firm Robert Half interviewed 200 bosses about whether a large number of job changes would make them suspect a candidate might lack staying power. Thirty-six percent of the executives admitted they were ‘very […]

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Oct 24

How to Hire a Sales Superstar

By Tricia Lucas | Leadership

As a Technology Sales Recruiter, I am often asked, “What makes a superstar sales person?” Many would say a great salesperson needs to be aggressive, a self-motivator, persistent, hard-working and experienced. But is that all it takes to make a great sales person and how do you determine what does? Technology today allows us to […]

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Sep 22

6 Tips for Your Resume

By Tricia Lucas | Career Tips

Unfortunately, technology has all but destroyed the recruiting process. Although it varies, ERE’s Dr. John Sullivan reports on average 250 resumes are received for each corporate job opening so your resume faces a lot of competition. I have even read numbers as high as 1,000 resumes per posting. If you post your resume online on […]

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Aug 04

What is Your Office Bully Costing You?

By Tricia Lucas | Leadership

Over a 40-hour work week, working with a office bully can take a serious toll on your physical and emotional well-being. Unfortunately, workplace bullying has existed since the dawn of employment, according to most psychologists and human resource experts. But tolerance for its various forms is declining swiftly as academicians release new statistics detailing its […]

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Jul 28

Are You the Victim of a Toxic Boss?

By Tricia Lucas | Leadership

Have you been feeling overwhelmed lately especially Sunday night before you are due to return to the office? In the beginning, we explain it away and often blame ourselves. As the pattern of incompetence and bad behavior continues, you realize the demon you’re dealing with is actually a toxic boss who has the ability to […]

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Jun 24

Sit, Stay, Recruit

By Tricia Lucas | Leadership

They are the ultimate employees.  Eager to please, they play well with others, respond to the slightest of praise, learn quickly, follow a routine, and have a keen sense of character.  Okay so maybe they aren’t the typical employee but dogs can certainly be an employer’s best friend when it comes to promoting a happier work […]

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