Alliance of Women in Tech Leadership – Spotlight Series – Introducing Sallyann Hulick

By Tricia Lucas | Leadership

Oct 15

Introducing Sallyann Hulick!

• CMO
• Certified Coach
• CMO Panelist

Sallyann Hulick

Meet Sallyann Hulick, an Alliance of Women in Tech Leadership member and Chief Marketing Officer at BSA LifeStructures, recently recognized as a top ten architecture firm in the Triangle.  BSA LifeStructures has created facilities for some of the nation’s top healthcare, higher education and research institutions. Dedicated to progressive and sustainable design, the firm has designed a number of LEED-certified buildings, as well as facilities planned to accommodate the future growth and evolution of the institutions that use them. They have offices in Atlanta, Austin, Denver, Indianapolis, Kansas City, St. Louis, and in 2015, the Raleigh office on Glenwood opened.


Sallyann's spotlight is timely because BSA certainly has something to celebrate this month. "We are excited to announce BSA LifeStructures is officially certified by CertifiedEO as a 100% employee-owned firm! Our employees are excited to celebrate Employee Ownership Month and we have planned activities each week during October."


Her prior achievements include 13 years in Leadership at FMI, a management consulting and investment banking firm dedicated to engineering and construction. She conducted significant corporate re-brand, increased lead generation year over year, and integrated their content marketing and social media strategy to impact the industry and build the corporate brand utilizing analytics, testing and agile marketing methods.


This Triangle AMA CMO Panelist also spent time as a sole proprietor producing high-profile product launches, medical education programs, and events with budgets of up to $1.5 million and audiences from 200 to 3000 participants. Her clients included Glaxo Wellcome, Caribiner, Kaleidoscope Productions, Cline-Friedman Productions, and Mercedes-Benz.


I first met Sallyann years ago through a Triangle AMA networking event. We kept running into one another after that and it wasn't long before we became friends and fellow CAbi connoisseurs. Sallyann is so approachable and so genuine with natural people skills and an intuitive leadership style.  She is passionate about developing talent through mentoring and coaching and is a Gallup Certified StrengthFinders Coach. She has been a tremendous asset to the Alliance members-just ask Alliance member Angela Connor.

1.  What accomplishment(s) are you most proud of personally?

The women and men I have had the opportunity to mentor, guide and cheer in their life’s pursuits.


2.  What accomplishment(s) are you most proud of professionally?

Resilience – regardless of the professional challenge set before me, I believe that I will turn it into a positive.


3.  If you weren’t doing your role now what would you be doing professionally?

The thing that really energizes me is mentoring and supporting others in their career and their goals. In addition to my role as chief marketing officer at BSA, I am also a Gallup-certified StrengthsFinder Coach. In the firm, we are implementing a Strengths-based culture throughout our teams. With a concentration on what people naturally bring to their work, the team excels, the end product is improved, and employee engagement rises. If I wasn’t in marketing – I would be pouring my energy into guiding others in their pursuits.


4.  What gets you most excited about the future?

Every day is a gift. Some days are filled with new and exciting opportunities. Some may be more challenging. But the fact that we can all put our heads together and work toward common goals is exciting.


5.  How has the company changed since you joined?

We have had a multitude of changes – not all due to my arrival though. Things specifically attributed to my area – we launched a new website, did a complete rebrand, raised the level of our content, increased our presence in our industry and in our markets. We are really making ourselves known and driving our mission.

Last year we became 100% employee owned and that brings a huge shift in what we were already doing with empowerment across the firm. As owners we are all engaged in how to move us closer to our firm-wide goals.

In addition, we have increased and targeted our giving back program. We are just about to start an incredible project with a partner that will improve healthcare in a poverty struck area in Ghana. On a local level our team is so excited to continue working with LLS on the Light the Night event, Hard hats for Heart and Rebuilding the Triangle Together.

There is so much more. It is an exciting time to be at BSA LifeStructures.


6.  Share something we might not know about you?

Well that’s hard – I didn’t start talking until I was 2 and then I just started talking in sentences. Now, some would say, I don’t stop talking.


7.  If you could change something what would you change?

I would have you ask easier questions!

If only we would all be a little kinder…


8.  What do you hope to achieve from your Alliance of Women in Tech Leadership membership?

Building a strong network of women who share insight, support and encouragement with one another.


Read previous articles: Introducing Angela Connor, Introducing Loren ShumateIntroducing Julie BryceAnnouncing The Alliance.


 The Alliance of Women in Tech Leadership

Our professional woman’s peer group is designed for strong successful leaders in the Triangle. Members include executives in sales, marketing, and business development type roles in technology, pharma, biotech, and healthcare. Our group provides a confidential place to share best practices, discuss strategies, and address business challenges. We share successes, tools, vendors, networks, talent, and ideas that can help each of us grow and develop professionally.


Through our passion, enthusiasm, talent, innovation, recruiting, and success, Women in Tech Leadership support, mentor, and empower one other. We also support one another during trials and transitions, through coaching, collaboration, and resources. Our members are building healthy relationships and stronger networks, creating stronger personal brands, recruiting and retaining talent, positioning ourselves as thought leaders, and communicating with confidence.


We believe in candor and confidentiality, creativity and concision, confidence and circumspection. We believe in taking risks and grasping opportunities that challenge the limits of our capability, and encouraging others to do the same. We believe in winning with integrity, through inspiration and leadership.

Ladies in Technology Leadership

Linda Palmer, Emily A. Nichols, Noreen Allen, Patty Hager, Gail Marold, Jennifer Downes, Tricia Lucas, Marissa Keller Outten, Angela Connor, Sally Ann Lauren, Penny StClair-Holmes

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About the Author

Tricia Lucas has over 25 years of demonstrated success in recruiting, marketing communications, and social media and helps technology companies recruit more efficiently by focusing on Recruiting Efficiencies, Employer Branding, and Social Media.


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