All Posts by Tricia Lucas

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About the Author

Tricia Lucas has over 25 years of demonstrated success in recruiting, marketing communications, and social media and helps technology companies recruit more efficiently by focusing on Recruiting Efficiencies, Employer Branding, and Social Media.

Dec 10

Lucas Select’s Co-Founder Talks with Pendo’s Jennifer Fentress

By Tricia Lucas | News

Lucas Select’s Co-Founder Tricia Lucas talks with Pendo’s Jennifer Fentress. Pendo, Bronto Software, Patheon, General Motors/OnStar, and Harris Interactive Inc., represent a diverse list of companies ranging from tech startups to pharma to an automotive industry giant. But they all have one important thing in common: Jennifer Fentress, a uniquely talented marketing leader who resides right here in […]

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Dec 10

Lucas Select’s Co-Founder Talks with FoodlogiQ’s CMO Katy Jones

By Tricia Lucas | News

Lucas Select’s Co-Founder Tricia Lucas talks with FoodlogiQ’s CMO Katy Jones. Katy joined FoodLogiQ in 2015 and served in various roles as a thought leader within the food industry, providing insight and education on the importance of supplier management and traceability across the food-supply chain. FoodLogiQ, recently recognized by Forbes as being one of the top 25 most innovative AgTech […]

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Dec 10

Lucas Select’s Co-Founder Talks with Mati Energy’s CEO Eric Masters

By Tricia Lucas | News

Lucas Select’s Co-Founder Tricia Lucas talks with Mati Energy’s CEO Eric Masters. After 20 years in marketing leadership roles that include Coca-Cola—one of the best-known brands in the world—Eric Masters is at the helm of Durham beverage startup, MATI Energy, as CEO. Read the full article on Grepbeat. See previous Grepbeat interview with FoodlogiQ’s CMO KatyJones

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Dec 10

Alliance of Women in Tech Leadership – Spotlight Series – Introducing Shannon Rentner

By Tricia Lucas | Leadership

Introducing Shannon Rentner!•  Fractional CMO•  Startup Consultant•  Coach and MentorShannon Rentner- Alliance of Women in Tech Leadership MemberI first met Shannon, now an Alliance of Women in Tech Leadership member, in May and knew she was exceptional. Status quo just isn’t in her vocabulary…ever. Shannon, a Fractional CMO who relocated to the Triangle from Atlanta, specializes in […]

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Dec 09

Tricia Lucas Co-hosts Linking into Sales to explore Social Selling Competitive Advantages

By Tricia Lucas | News

Lucas Select’s Co-Founder Tricia Lucas is a guest Co-host with Martin Brossman on this Podcast with David Amerland. David explores the connection with what he learned over the last three years writing his book “The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions”.  See the  journey about what David learned by interviewing […]

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Nov 27

Alliance of Woman in Tech Leadership – Spotlight Series – Introducing Monica Hoyer

By Tricia Lucas | Uncategorized

Introducing Monica Hoyer• Tech Marketing Leader• Email Marketing Extraordinaire• PhotographerMeet Monica Hoyer, an Alliance of Women in Tech Leadership ​member and Director of Marketing at Participate, a certified B Corp headquartered in Chapel Hill, North Carolina and ‘Best for the World’ honoree that is empowering educators to ignite change and inspire students through collaborative professional learning, […]

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Oct 15

Alliance of Women in Tech Leadership – Spotlight Series – Introducing Sallyann Hulick

By Tricia Lucas | Leadership

Introducing Sallyann Hulick!• CMO• Certified Coach• CMO PanelistMeet Sallyann Hulick, an Alliance of Women in Tech Leadership member and Chief Marketing Officer at BSA LifeStructures, recently recognized as a top ten architecture firm in the Triangle.  BSA LifeStructures has created facilities for some of the nation’s top healthcare, higher education and research institutions. Dedicated to […]

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Oct 11

Lucas Select Announces New Career Coaching Services

By Tricia Lucas | Career Tips

Cary, N.C. – Lucas Select Inc. is pleased to announce a new Career Coaching Services offering. The 10-year old recruiting firm specializes in the placement of executives and technology sales and marketing professionals for startups and small to mid-size organizations and will now offer Career Coaching effective immediately. Lucas Select’s Co-founder Tricia Lucas states “it’s not […]

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Sep 17

Alliance of Women in Tech Leadership – Spotlight Series – Introducing Angela Connor

By Tricia Lucas | Leadership

Introducing Angela Connor • Change Agent• Social Media Expert• Founder and Author Meet Angela Connor, an Alliance of Women in Tech Leadership member, journalist, experienced agency executive, author, speaker, and now entrepreneur. I first encountered Angela, author of “18 Rules of Community Engagement: A Guide for Building Relationships and Connecting with Customers Online“ at a one-day […]

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Sep 05

Alliance of Women in Tech Leadership – Spotlight Series – Introducing Loren Shumate

By Tricia Lucas | Leadership

Introducing Loren Shumate• Marketing Executive• Brand/PR Expert• Campaign StrategistMeet Loren Shumate, an Alliance of Women in Tech Leadership member and a Marketing and Sales Leader with an envious employer portfolio. Loren worked for leading edge fast growth companies that include Netsertive, ZirMed, Allscripts, IBM Kenexa, Qlik,  and most recently, Phononic Inc. Loren’s leadership expertise lies in positioning and rebranding hypergrowth technology companies to create […]

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Aug 24

Alliance of Women in Tech Leadership – Spotlight Series – Introducing Julie Bryce

By Tricia Lucas | Leadership

Introducing Julie Bryce!• Fractional CMO• Business Owner • Devoted MotherJulie Bryce- Alliance of Women in Tech Leadership Member Meet Julie Bryce, an Alliance of Women in Tech Leadership member and a global marketing leader with experience developing integrated marketing teams, designing marketing strategies, and launching new solutions to new audiences. She strives for authenticity and has […]

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May 03

How Employers Should Improve Their Recruiting Process

By Tricia Lucas | Leadership

Employers constantly struggle with recruiting and how to improve the talent acquisition process. In today’s competitive business climate the recruitment and retention of talented employees is top priority for Leadership teams. A creative and productive workforce leads to higher profits but it also contributes to the overall health of your employer brand. Companies know a […]

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Mar 01

Tricia Lucas Named in TBJ’s 2018 Women in Business Awards

By Tricia Lucas | Leadership

Cary, N.C. – Lucas Select Inc. is pleased to announce that Co-Founder Tricia Lucas has been selected by Triangle Business Journal (TBJ) as a 2018 Women in Business Awards winner. Tricia Lucas has over 25 years experience with technology companies in sales, marketing, recruiting, and business development roles delivering enterprise solutions. Prior to founding Lucas Select, Tricia worked […]

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Nov 20

Getting Down and Digital at the Internet Summit 2017

By Tricia Lucas | Leadership

The Raleigh, NC Convention Center was packed as expected last week at the Internet Summit Raleigh 2017 with over 90 sessions and workshops designed to give you the latest digital marketing trends and best practices. Over 2,500 attendees came from a broad range of organizations including national brands, agencies, technology companies, media, B2B providers, associations […]

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Jul 20

Who’s Hiring for Sales and Marketing in July

By Tricia Lucas | Who is Hiring

Triangle Tech Connect is a monthly review of local entrepreneurial Technology Sales and Marketing career opportunities. Check out these hot hot hot Triangle companies that are hiring for over 50 sales and marketing jobs in July. ArchiveSocial provides a social media archiving solution for records management, regulatory compliance, and e-discovery. They are recognized by Gartner […]

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Jun 25

Who’s Hiring for Sales and Marketing in June

By Tricia Lucas | Who is Hiring

Triangle Tech Connect is a monthly review of local entrepreneurial Technology Sales and Marketing career opportunities. Before you soak up the sun this summer be sure to check out the local Triangle companies that are hiring for sales and marketing in June. Bronto, a NetSuite now Oracle company, provides a cloud-based commerce marketing automation platform to […]

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May 23

Who’s Hiring for Sales and Marketing in May

By Tricia Lucas | Who is Hiring

Triangle Tech Connect is a monthly review of local entrepreneurial Technology Sales and Marketing career opportunities. Lucas Select Inc. partnered with the AMA Triangle to host a Job Fair on May 18th so this issue features the available marketing and sales openings with the exhibitors. The list includes Align Technology, Bandwidth, Capstrat, Charles & Colvard, […]

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Mar 19

What a Bad Sales Hire Can Cost You

By Tricia Lucas | Leadership

It’s a struggle all companies face. Every year, bad sales hires cost companies millions and no company is immune. A widely referenced study by CareerBuilder suggests that 27% of U.S. employers responding to a survey estimate a bad sales hire costs them more than $50,000. Finding the right people is a challenge but finding the […]

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Mar 07

Why Glassdoor is Not Your Enemy

By Tricia Lucas | Leadership

For good or bad, Glassdoor is here, and other review sites can be expected to emerge to compete and or replace. This is neither totally good news for employees and job seekers nor bad news for employers, particularly those who learn to use Glassdoor to their advantage to engage their current workforce and reinforce their […]

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Dec 06

Why December is the Perfect Time to Hire

By Tricia Lucas | Leadership

Smart hires are critical to the success of any business even in December. In fact, December can be the ideal time to start hunting for new employees. Since overall talent management is crucial, smart managers amid the holiday social calendar, are planning ahead, making changes, and sourcing new talent now. Many companies in the Tech […]

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Nov 15

Who’s Hiring for Sales and Marketing in November

By Tricia Lucas | Who is Hiring

Triangle Tech Connect is a monthly review of local entrepreneurial Technology Sales and Marketing career opportunities. November evokes many things to Americans. Whether it’s nostalgic images of football, cooler temperatures, endless leaf management, Charlie Brown, pumpkin spice lattes, or turkey pardons, it most certainly includes Thanksgiving. Thanksgiving was founded as a religious observance to give […]

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Nov 02

Why I Love the Triangle AMA

By Tricia Lucas | Leadership

For more than 30 years  Triangle AMA has offered Triangle marketing professionals the opportunity to learn and grow through professional development and networking. Now 700 members strong, we’re the premier marketing association in the Triangle and Eastern North Carolina. Our mission is to provide value to Triangle area marketers (members, non-members, agencies, companies, and colleges) by […]

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Oct 14

How the Election Results Could Affect Hiring

By Tricia Lucas | Leadership

With election day just around the corner, hiring professionals are working hard to predict how the election results will affect the economy and the job market. Pre-election reaction reveals that employers are responding to the uncertainty of the outcome by reduced spending and hiring. A recent study from Duke University revealed that 47% of CFOs […]

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Aug 04

The Pros and Cons of Hiring Remote Workers

By Tricia Lucas | Leadership

Working from home also referred to as telecommuting, home, remote, mobile, virtual, or cloud working, is one of the fastest growing trends in the workplace with 3 out of 5 North American workers stating they work remotely. According to statistics from the American Community Survey, 2.6% of the American workforce, or 3.2 million people are […]

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Jul 23

LEXIT: Why LinkedIn Users are Angry

By Tricia Lucas | Leadership

There is one inescapable fact: our world is becoming increasingly interconnected as a result of the digital phenomenon of social media. There are currently 1.65 billion users on Facebook alone; a number that accounts for a major percentage of the world’s population. Where platforms like Facebook, Twitter, and Pinterest provide places for friends to connect […]

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