Getting Down and Digital at the Internet Summit 2017

By Tricia Lucas | Leadership

Nov 20
Internet Summit 2017

The Raleigh, NC Convention Center was packed as expected last week at the Internet Summit Raleigh 2017 with over 90 sessions and workshops designed to give you the latest digital marketing trends and best practices. Over 2,500 attendees came from a broad range of organizations including national brands, agencies, technology companies, media, B2B providers, associations & non-profits and startups to soak up the latest digital trends and session topics: Agile SEO, Data-driven email personalization, Mobile Trends, Digital Storytelling, Social Selling, Content Strategies, User Experience Techniques, Martech and Adtech Convergence, Branding, Content Marketing, A/B Testing and Optimization were among the discussed.

Internet Summit 2017

A crowd of attendees at Internet Summit 2017

This year’s event was loaded with presenters representing Act-On, Adestra, Adobe, BCBS, Bitly, Brooks Bell, CBS Interactive, Domo, GE, GartnerNtara, HostGator.com, KnowledgeTree, Mailchimp, Marin Software, Mapp Digital, Mashable, Marketo, Moz, Netflix, Pinterest, Redhat, SAS, Topcoder, Sitecore, Shopify, Splash MediaAdestra, Salesforce, Sprout Social, Showtime, Verizon, and Vlogboss to name a few.

Internet Summit 2017

Internet Summit slide with a dog dressed as a squirrel

Seth Godwin was the Opening Keynote speaker on day one at the Internet Summit Raleigh. The second day featured a Keynote Lunch panel that included Anne Handley (MarketingProfs), Don Buckley (Showtime), Mitch Lowe (Netflix), and Natasha Mulla (Mashable). The day closed with separate keynotes by Ann Handley and Mark Josephson (Bitly).

Internet Summit 2017

 

Shout outs to Triangles own Chris Moody (GE), Peter Mollins (KnowledgeTree), Scott Calderwood (SAS), and Brooke Bell (Brooks Bell).

Missing this year included the Startup community track (my favorite), the Internet Summit 2017 App, The Psychedelic Party bus from 2015, and an ISUM Swag bag to carry goodies like the 10th Anniversary beer glass which oddly was the only shout out to this milestone.

Internet Summit 2017

Internet Summit 2017Internet Summit 2017Networking was at an all-time high thanks to cocktail hours and the after party at Issac Hunter’s Tavern. It’s unanimous. The Bathroom Humor Award goes to Chartreuse Moose and The Best Booth Bait goes to Torchlite, a pizza-loving marketing services platform provider.

That’s a wrap for the Internet Summit 2017 until next year folks. Have a wonderful Thanksgiving!

At Lucas Select, based in Raleigh, NC, we are passionate about technology startups and about sales and marketing as professions and have built extensive national networks of top-performing executives and managers. Unlike typical staffing agencies and headhunters, our recruiting services ensure that your company maintains a sustained growth model that is supported by strong sales management, talent recruitment at scale balanced by on-going people development while aligning with your Company’s core values.

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About the Author

Tricia Lucas has over 25 years of demonstrated success in recruiting, marketing communications, and social media and helps technology companies recruit more efficiently by focusing on Recruiting Efficiencies, Employer Branding, and Social Media.


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