Category Archives for "Marketing"

Mar 05

Triangle AMA High Five Conference Gets Creative with Kindness

By Tricia Lucas | Marketing

The High Five Conference in Raleigh, NC, hosted by the Triangle AMA, was a major attraction this past week. This fifth annual conference was started in 2013 and designed to bring Triangle marketing talent together to collaborate. Forbes Magazine called High Five “One of the Top Marketing Conferences to Check Out” and Marketers are paying attention. “Marketers […]

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Nov 20

Getting Down and Digital at the Internet Summit 2017

By Tricia Lucas | Leadership

The Raleigh, NC Convention Center was packed as expected last week at the Internet Summit Raleigh 2017 with over 90 sessions and workshops designed to give you the latest digital marketing trends and best practices. Over 2,500 attendees came from a broad range of organizations including national brands, agencies, technology companies, media, B2B providers, associations […]

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Nov 02

Why I Love the Triangle AMA

By Tricia Lucas | Leadership

For more than 30 years  Triangle AMA has offered Triangle marketing professionals the opportunity to learn and grow through professional development and networking. Now 700 members strong, we’re the premier marketing association in the Triangle and Eastern North Carolina. Our mission is to provide value to Triangle area marketers (members, non-members, agencies, companies, and colleges) by […]

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Dec 02

Triangle AMA Announces Raleigh Marketing Jobseekers SIG Meetings

By Tricia Lucas | Career Tips

There is no such thing as a “permanent” job anymore. On 12/7, the Triangle American Marketing Association’s Transitions SIG Speaker’s Series will host Joe Novara, a professional speaker and author of the book “Intentional Networking”. During his seminars and workshops, Joe takes the WORK out of NETWORKING by teaching simple techniques, tips and systems, helping job […]

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Aug 03

How to Stay Employed

By Tricia Lucas | Career Tips

We’ve all been there… trying to answer how to stay employed in today’s market. The seemingly endless and dreaded job search. Most of us aren’t eager to repeat that process anytime soon. Unfortunately, we are not always in control and in today’s market, being downsized is much more common. So how do we make unemployment […]

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Apr 27

Don’t Condemn Job Hoppers

By Tricia Lucas | Leadership

Many hiring managers still say they won’t consider an applicant if the individual has moved around too much during their career. Recruitment firm Robert Half interviewed 200 bosses about whether a large number of job changes would make them suspect a candidate might lack staying power. Thirty-six percent of the executives admitted they were ‘very […]

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Jul 21

Changing Company Culture – How I Learned the Hard Way

By Tricia Lucas | Leadership

There are many factors that influence the culture of an organization: size and stage of the business, organizational structure, industry in which it operates, physical working environment, external environment factors (economic, social), and most importantly the leadership. Have you ever wondered how to change a toxic work environment. Any efforts to create or change a […]

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Jun 24

Sit, Stay, Recruit

By Tricia Lucas | Leadership

They are the ultimate employees.  Eager to please, they play well with others, respond to the slightest of praise, learn quickly, follow a routine, and have a keen sense of character.  Okay so maybe they aren’t the typical employee but dogs can certainly be an employer’s best friend when it comes to promoting a happier work […]

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