Category Archives for "Marketing"

Nov 20

Getting Down and Digital at the Internet Summit 2017

By Tricia Lucas | Leadership

The Raleigh, NC Convention Center was packed as expected last week at the Internet Summit Raleigh 2017 with over 90 sessions and workshops designed to give you the latest digital marketing trends and best practices. Over 2,500 attendees came from a broad range of organizations including national brands, agencies, technology companies, media, B2B providers, associations […]

Continue reading
Mar 07

Why Glassdoor is Not Your Enemy

By Tricia Lucas | Leadership

For good or bad, Glassdoor is here, and other review sites can be expected to emerge to compete and or replace. This is neither totally good news for employees and job seekers nor bad news for employers, particularly those who learn to use Glassdoor to their advantage to engage their current workforce and reinforce their […]

Continue reading
Nov 02

Why I Love the Triangle AMA

By Tricia Lucas | Leadership

For more than 30 years  Triangle AMA has offered Triangle marketing professionals the opportunity to learn and grow through professional development and networking. Now 700 members strong, we’re the premier marketing association in the Triangle and Eastern North Carolina. Our mission is to provide value to Triangle area marketers (members, non-members, agencies, companies, and colleges) by […]

Continue reading
Jul 23

LEXIT: Why LinkedIn Users are Angry

By Tricia Lucas | Leadership

There is one inescapable fact: our world is becoming increasingly interconnected as a result of the digital phenomenon of social media. There are currently 1.65 billion users on Facebook alone; a number that accounts for a major percentage of the world’s population. Where platforms like Facebook, Twitter, and Pinterest provide places for friends to connect […]

Continue reading
Apr 25

Who’s Hiring for Sales and Marketing in April

By Tricia Lucas | Career Tips

Photo credit: Ricardo Barandiaran Triangle Tech Connect is a monthly review of local entrepreneurial Technology Sales and Marketing career opportunities. If you weren’t fortunate enough to be among the 200 plus attendees at last week’s sold out Triangle AMA Luncheon then you missed a real treat. The first CMO “She Suite” panel moderated by Karen […]

Continue reading
Dec 02

Triangle AMA Announces Raleigh Marketing Jobseekers SIG Meetings

By Tricia Lucas | Career Tips

There is no such thing as a “permanent” job anymore. On 12/7, the Triangle American Marketing Association’s Transitions SIG Speaker’s Series will host Joe Novara, a professional speaker and author of the book “Intentional Networking”. During his seminars and workshops, Joe takes the WORK out of NETWORKING by teaching simple techniques, tips and systems, helping job […]

Continue reading
Aug 09

Celebrate Take Your Dog to Work Day

By Tricia Lucas | Leadership

In honor of June 26th’s Take Your Dog to Work Day I am reviving and modifying a previous blog. This special day is held on the Friday following Father’s Day and was created by Pet Sitters International to celebrate the great companions dogs make and to encourage adoptions from local shelters, rescue groups, and humane […]

Continue reading
Aug 03

How to Stay Employed

By Tricia Lucas | Career Tips

We’ve all been there… trying to answer how to stay employed in today’s market. The seemingly endless and dreaded job search. Most of us aren’t eager to repeat that process anytime soon. Unfortunately, we are not always in control and in today’s market, being downsized is much more common. So how do we make unemployment […]

Continue reading
Jun 24

Don’t be a Marketing Dinosaur

By Tricia Lucas | Career Tips

The marketing landscape has changed dramatically in the past 10 years and brands need to evolve their strategies to meet the demands of the emerging digital world. To accommodate market changes savvy marketers are constantly getting better at what they do as their audiences become more discerning. The result is a do-or-die marketing landscape where […]

Continue reading
May 01

Why You Should Hire a Job Hopper

By Tricia Lucas | Leadership

I grit my teeth every time I hear or use the label Job Hopper. Until recently multiple job transitions meant you couldn’t hold a job, that you were undependable, unstable, or disloyal if you left on your own. After all, who would leave a perfectly good job? Hence the birth and evil branding of the […]

Continue reading
Apr 27

Don’t Condemn Job Hoppers

By Tricia Lucas | Leadership

Many hiring managers still say they won’t consider an applicant if the individual has moved around too much during their career. Recruitment firm Robert Half interviewed 200 bosses about whether a large number of job changes would make them suspect a candidate might lack staying power. Thirty-six percent of the executives admitted they were ‘very […]

Continue reading
Jul 28

Are You the Victim of a Toxic Boss?

By Tricia Lucas | Leadership

Have you been feeling overwhelmed lately especially Sunday night before you are due to return to the office? In the beginning, we explain it away and often blame ourselves. As the pattern of incompetence and bad behavior continues, you realize the demon you’re dealing with is actually a toxic boss who has the ability to […]

Continue reading
Jun 24

Sit, Stay, Recruit

By Tricia Lucas | Leadership

They are the ultimate employees.  Eager to please, they play well with others, respond to the slightest of praise, learn quickly, follow a routine, and have a keen sense of character.  Okay so maybe they aren’t the typical employee but dogs can certainly be an employer’s best friend when it comes to promoting a happier work […]

Continue reading

WordPress management provided by OptSus.com