Category Archives for "Leadership"

Introducing Helen Bertelli •  PR Pro•  Longtime Marketer•  Lead Singer Helen Bertelli was invited to join the Alliance of Women in Technology Leadership in the spring of 2019. At that time, Benecomms, her PR and marketing agency, was only a year old but already winning significant accolades for its work. Benecomms is a creative agency […]

Introducing Patty Hager •  Presales Wizard•  Sales Maximizer•  Tech Leader Alliance of Women in Tech Leadership Member Patty Hager Meet Patty Hager, an Alliance of Women in Tech Leadership member and new leader of the North America presales team for the Intelligent Device Group at Lenovo. I first met Patty around 2003. I was fortunate […]

Introducing Cynthia Abbott! •  Marketing Communications•  Change Agent•  Certified Coach Cynthia Abbott-Alliance of Women in Tech Leadership Member Meet Cynthia Abbott, an Alliance of Women in Tech Leadership member and Marcom magician. This creative, collaborative, forward thinking leader comes with an impressive portfolio that includes IQVIA, Cisco, Young Presidents’ Organization (YPO), Cylance, Polycom, and Aviat […]

Introducing Jessica Mara! •  Venture Growth•  EdTech Consultant•  Strategist Jessica Mara-Alliance of Women in Tech Leadership Member Meet Jessica Mara, an Alliance of Women in Tech Leadership member and EdTech extraordinaire, who is focused on the growth of early to mid-stage corporate ventures.  She is skilled in go-to-market strategies and curriculum development to build brand […]

Introducing Shannon Rentner! •  Fractional CMO•  Startup Consultant•  Coach and Mentor Shannon Rentner- Alliance of Women in Tech Leadership Member I first met Shannon, now an Alliance of Women in Tech Leadership member, in May and knew she was exceptional. Status quo just isn’t in her vocabulary…ever. Shannon, a Fractional CMO who relocated to the Triangle from […]

Introducing Sallyann Hulick! • CMO• Certified Coach• CMO Panelist Meet Sallyann Hulick, an Alliance of Women in Tech Leadership member and Chief Marketing Officer at BSA LifeStructures, recently recognized as a top ten architecture firm in the Triangle.  BSA LifeStructures has created facilities for some of the nation’s top healthcare, higher education and research institutions. […]

Introducing Loren Shumate • Marketing Executive• Brand/PR Expert• Campaign Strategist Meet Loren Shumate, an Alliance of Women in Tech Leadership member and a Marketing and Sales Leader with an envious employer portfolio. Loren worked for leading edge fast growth companies that include Netsertive, ZirMed, Allscripts, IBM Kenexa, Qlik,  and most recently, Phononic Inc. Loren’s leadership expertise lies in positioning and rebranding hypergrowth technology companies […]

Introducing Julie Bryce! • Fractional CMO• Business Owner • Devoted Mother Julie Bryce- Alliance of Women in Tech Leadership Member  Meet Julie Bryce, an Alliance of Women in Tech Leadership member and a global marketing leader with experience developing integrated marketing teams, designing marketing strategies, and launching new solutions to new audiences. She strives for […]

In my journey to find other like-minded women in technology leadership in the Triangle I explored groups, associations, Meetups, etc. Each one fell short and left me feeling dissatisfied and craving something better. In the interest of innovation I decided to develop my own organization to discover women in technology leadership right here in the […]

Employers constantly struggle with recruiting and how to improve the talent acquisition process. In today’s competitive business climate the recruitment and retention of talented employees is top priority for Leadership teams. A creative and productive workforce leads to higher profits but it also contributes to the overall health of your employer brand. Companies know a […]

Cary, N.C. – Lucas Select Inc. is pleased to announce that Co-Founder Tricia Lucas has been selected by Triangle Business Journal (TBJ) as a 2018 Women in Business Awards winner. Tricia Lucas has over 25 years experience with technology companies in sales, marketing, recruiting, and business development roles delivering enterprise solutions. Prior to founding Lucas Select, Tricia worked […]

Excellent news. Your business has grown to the point that you need a sales manager but now you have to go through the hiring process. Before engaging executive recruiters, interviewing candidates or extending offers, take time to write a sales manager job description. A well thought out, concise job description sets expectations and provides a […]

The Raleigh, NC Convention Center was packed as expected last week at the Internet Summit Raleigh 2017 with over 90 sessions and workshops designed to give you the latest digital marketing trends and best practices. Over 2,500 attendees came from a broad range of organizations including national brands, agencies, technology companies, media, B2B providers, associations […]

It’s a struggle all companies face. Every year, bad sales hires cost companies millions and no company is immune. A widely referenced study by CareerBuilder suggests that 27% of U.S. employers responding to a survey estimate a bad sales hire costs them more than $50,000. Finding the right people is a challenge but finding the […]

For good or bad, Glassdoor is here, and other review sites can be expected to emerge to compete and or replace. This is neither totally good news for employees and job seekers nor bad news for employers, particularly those who learn to use Glassdoor to their advantage to engage their current workforce and reinforce their […]

Smart hires are critical to the success of any business even in December. In fact, December can be the ideal time to start hunting for new employees. Since overall talent management is crucial, smart managers amid the holiday social calendar, are planning ahead, making changes, and sourcing new talent now. Many companies in the Tech […]

For more than 30 years  Triangle AMA has offered Triangle marketing professionals the opportunity to learn and grow through professional development and networking. Now 700 members strong, we’re the premier marketing association in the Triangle and Eastern North Carolina. Our mission is to provide value to Triangle area marketers (members, non-members, agencies, companies, and colleges) by […]

With election day just around the corner, hiring professionals are working hard to predict how the election results will affect the economy and the job market. Pre-election reaction reveals that employers are responding to the uncertainty of the outcome by reduced spending and hiring. A recent study from Duke University revealed that 47% of CFOs […]

Employer brand may seem like the latest trend in a world of social media and high-tech recruiting practices. But it’s not. Experts say it has been a game changer since the 1990s and will be a dominant force in recruiting strategies in the future. So what does this ominous prediction mean for you, the CEO, […]

The modern employment culture has a few flaws that employers like to sweep under the rug. Older workers are finding it almost impossible to retire at 65 and are continuing to work 70 years old and beyond while some employers subtly seek to push them out.  Age discrimination over 50 is an issue hindering hiring […]

Working from home also referred to as telecommuting, home, remote, mobile, virtual, or cloud working, is one of the fastest growing trends in the workplace with 3 out of 5 North American workers stating they work remotely. According to statistics from the American Community Survey, 2.6% of the American workforce, or 3.2 million people are […]

There is one inescapable fact: our world is becoming increasingly interconnected as a result of the digital phenomenon of social media. There are currently 1.65 billion users on Facebook alone; a number that accounts for a major percentage of the world’s population. Where platforms like Facebook, Twitter, and Pinterest provide places for friends to connect […]

Photo credit: Ricardo Barandiaran Triangle Tech Connect is a monthly review of local entrepreneurial Technology Sales and Marketing career opportunities. If you weren’t fortunate enough to be among the 200 plus attendees at last week’s sold out Triangle AMA Luncheon then you missed a real treat. The first CMO “She Suite” panel moderated by Karen […]

The High 5 Conference, hosted by the Triangle AMA, was a complete sell-out this past week in downtown Raleigh, NC. The conference was conceived in 2013 to bring local marketers and creatives together to share inspiration, to collaborate, and to celebrate the talent that is right here in the Triangle. While the local community support was […]

Once upon a time after working very long days and weekends, I concluded I was more than ready for a business partner. Besides splitting the workload I longed for a business companion to collaborate on new ideas and share a common vision for success. Overall I felt a business partner would divide the workload, add […]

Welcome to 2016 where everything is new again. New resolutions of course but to Sales Leaders it is a time for new budgets, new sales goals and quotas, and new headcounts. Top candidates will be harder to hire because the drop in unemployment rate and the creation of more jobs means more choices and competing […]

Internet Technology, Networking, and Factory Farming. One of these things is not like the other. As I expected it was a packed two days when the Internet Summit 2015 came to town this week in Raleigh, NC and the self-described event did indeed “fill your brain and professional toolkit with thought leadership and practical solutions […]

If you don’t currently have an Employee Referral Recruiting program you should. SHRM cites an analysis of over 440,000 job interview reviews posted on Glassdoor since 2009. It shows that employee referrals and referral recruiting are the most effective sourcing channels and used most often at companies that rely on a highly skilled workforce in […]

In honor of June 26th’s Take Your Dog to Work Day I am reviving and modifying a previous blog. This special day is held on the Friday following Father’s Day and was created by Pet Sitters International to celebrate the great companions dogs make and to encourage adoptions from local shelters, rescue groups, and humane […]

Some of the reasons to initiate a job change are to increase salary, gain more responsibility, better career growth opportunities, more challenging work, or a better working environment. Many will agree that too many job changes can be an issue. Traditional recruiters may steer clear of job hoppers but resourceful ones have come to expect […]

I grit my teeth every time I hear or use the label Job Hopper. Until recently multiple job transitions meant you couldn’t hold a job, that you were undependable, unstable, or disloyal if you left on your own. After all, who would leave a perfectly good job? Hence the birth and evil branding of the […]

Many hiring managers still say they won’t consider an applicant if the individual has moved around too much during their career. Recruitment firm Robert Half interviewed 200 bosses about whether a large number of job changes would make them suspect a candidate might lack staying power. Thirty-six percent of the executives admitted they were ‘very […]

As a Technology Sales Recruiter, I am often asked, “What makes a superstar sales person?” Many would say a great salesperson needs to be aggressive, a self-motivator, persistent, hard-working and experienced. But is that all it takes to make a great sales person and how do you determine what does? Technology today allows us to […]

So much has been written about Google as an employer and Google’s hiring practices and few of us could argue that it never ceases to be a great read. There are countless articles and blogs about the subject including this one. As a recruiter, I too am fascinated by the company’s recruiting and retention practices. […]

Over a 40-hour work week, working with a office bully can take a serious toll on your physical and emotional well-being. Unfortunately, workplace bullying has existed since the dawn of employment, according to most psychologists and human resource experts. But tolerance for its various forms is declining swiftly as academicians release new statistics detailing its […]

Have you been feeling overwhelmed lately especially Sunday night before you are due to return to the office? In the beginning, we explain it away and often blame ourselves. As the pattern of incompetence and bad behavior continues, you realize the demon you’re dealing with is actually a toxic boss who has the ability to […]

There are many factors that influence the culture of an organization: size and stage of the business, organizational structure, industry in which it operates, physical working environment, external environment factors (economic, social), and most importantly the leadership. Have you ever wondered how to change a toxic work environment. Any efforts to create or change a […]

They are the ultimate employees.  Eager to please, they play well with others, respond to the slightest of praise, learn quickly, follow a routine, and have a keen sense of character.  Okay so maybe they aren’t the typical employee but dogs can certainly be an employer’s best friend when it comes to promoting a happier work […]

When I recruited people often ask me how I found candidates.  My reply always included listing off the standard procedures that are a part of the recruiting process.  That is what most people want to hear at the local block party.  But there is so much more. Matching candidates to requirements on position postings is […]

When I was asked to put together an Employee Loyalty Program (Employee Rewards and Recognition Program) my first thought was “not another tag to weigh down my already overloaded key ring.” It didn’t take me long to change my tune. I quickly learned the effectiveness of Employee Loyalty Programs as cost-efficient vehicles for improving employee […]